Workshop Overview
The workshop will cover the following:
- How to identify the target audience and community needs?
- How to create targeted marketing messages that compel directly to the needs of your community?
- What are the best/proper methods and techniques to reach out to the community?
- How to develop a marketing strategy? Case studies and practical exercises.
- What are the best/ proper practices to identify and use marketing channels effectively?
- What are the applicable tips of thinking then marketing out of the box?
- What are the next steps you will take to implement new marketing plans and ideas into your library?
Workshop Objectives
By the end of this workshop, participants will be able to:
- Understand the role marketing can play in changing the perception of their library and/or increasing the usage of their resources and services.
- Develop and implement a marketing/communication plan designed to increase awareness and usage of specific products and services targeted at specific audiences with measurable results.
The Targeted Audience
- Heads of Library Services Departments in Special/Academic Libraries.
- Librarians, information specialists and other individuals who works in library services departments.
- Audience from other departments (like Acquisition, Technical, Reference... etc.).
Workshop moderator
Dr. Amal W. Mostafa
- Associate Professor in Library and Information Science at Cairo University
- University Librarian and member of Accreditation Committee, Area 6 (learning resources), Imam Abdulrahman Bin Faisal University- IAFU
Workshop Language
- English- with immediate Arabic translation
